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A Fork In The Road?
By Kim Ann Zimmermann, Managing Editor, Demand Gen Report The mega-deal by Salesforce.com to buy ExactTarget has the pundits as divided as Congress. It is either the death knell for independent...
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B2B Marketing Content: Not Everyone Finishes What They Start
By Matt McKenzie, Senior Content Director, Content4Demand There’s a fascinating article on Slate.com about how much — or how little — people typically read when they view online content. According to...
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Infographic: Measuring The Impact Of Content Across The Buying Cycle
Only 14% of companies say they have appropriate content for every stage of the buying cycle. This infographic from Qvidian can help marketers determine what content works at which points in the buying...
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Interpreting Digital Body Language Essential To Moving Prospects Through The...
By Fatima D. Lora, Assistant Editor, Demand Gen Report Deciphering online buying patterns and regaining control of the sales cycle were just a few of the topics covered as executives from GrowthFusion,...
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B2B E-Commerce U.S. Transactions Total $559 Billion
B2B companies are increasingly adopting e-Commerce as a means of marketing and selling their products and services, according to a BtoB Magazine report titled: “The Emerging Role of B-to-B E-commerce.”...
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Infographic: Tips For Content Marketing Across Industries
Each industry sector has its own unique requirements when it comes to content marketing. This infographic from Poweredbysearch, a provider of search optimization services, provides some content...
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The New Rules Of SEO: Quality Content Gets A Lead Role In The Hunt For Search...
By Matt McKenzie, Senior Editor, Demand Gen Report B2B marketers walk a fine line when it comes to search engine optimization (SEO) tactics. In a world where B2B buyers are increasingly likely to use...
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The New Demand Funnel Is An Hourglass, Says DemandGen International’s David...
The demand funnel is evolving from the traditional cone to an hourglass-shaped model with a “lead management” funnel on top feeding an inverted “customer management” funnel below, according to David...
View ArticleMid-Year Review: Acquisitions, IPOs and Content Strategy Top Of Mind For B2B...
Since the announcement of Oracle’s plans to acquire marketing automation vendor Eloqua, marketers have been eagerly following Oracle’s next steps and what industry thought leaders had to say about the...
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Account-Based Marketing Creates Personalized Engagement
By Jonathan Lee, Associate Editor, Demand Gen Report Traditionally, B2B marketing has taken a volume-centric approach of attracting the widest range of clients possible. However, some larger B2B...
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